Sabine Scherer advises private equity and venture capital funds and family offices when a leadership role in one of their portfolio companies needs to be filled. She has more than 30 years of experience, over 20 of them in private equity and venture capital, and works across Germany, Austria and Switzerland from Munich. Most of her mandates come through long-standing relationships, repeat work and referrals.
Case study of an executive search website for Sabine Scherer
People who get Sabine recommended look at her website before the first call. It still showed the consultant she was in 2018.
- Client
- Sabine Scherer
- Field
- Executive search for PE and VC funds
- Location
- Munich
- Live since
- September 2026
- Website
- scherer-hr.com
- 33 minof voice messages from Sabine. The first complete draft came from them, so she did not have to start writing from scratch.
- 2 not 3services on the site. Coaching is gone, and a fund partner sees right away what to bring her in for.
- 30+ yearsof experience, over 20 of them with VC and PE funds, 14 at Wellington Partners.
“… through referrals. They were given my name, then they probably searched for me online and came across the website. And enquiries did come in for search mandates, executive search mandates.”
The site described a consultant Sabine no longer is.
Anyone who searched her name landed on a page from the IONOS site builder that nobody had touched in years. It still offered coaching, which Sabine no longer provides, talked about “HR Advisory” and linked to XING. Next to it sat a Skype icon, although Skype shut down in May 2025. The footer said “© 2018”.
I had built that site myself. When I looked at it again in May 2026, it was clear that Sabine had never touched the site builder. So I wrote to her. She was glad, because she had just been thinking about renewing the site herself and had been meaning to get in touch about it.
Fund partners check the site, and no mandate may appear by name.
Most people who read Sabine’s site are fund partners checking her out before a first conversation. At the same time, no mandate could appear by name. Almost everything in her field is confidential, so client quotes were out of the question.
Sabine did not have to write from scratch.
She answered six questions by voice message, talking freely into her phone in German, 33 minutes in total. Six days later the first complete draft was ready in English.
Over two rounds of feedback she went through the site from her investors’ point of view and sharpened a good deal of the wording herself. The structure and positioning came from the voice messages, and the final polish was hers.
From “HR Consulting” to “Portfolio Talent Advisor”.
Going through the copy, it became clear that “HR Consulting” in the logo no longer described her. She now trades as “Portfolio Talent Advisor” and has moved her signature, letterhead and LinkedIn to the new name. In October she added a one-pager for The Search Partners. That is her executive search brand with Daniela Blumenwitz.
Three mandates, described by Sabine herself.
Seven pages in British English, with two services where there used to be three. Quotes from her clients were ruled out, so three anonymised mandates, written by Sabine, show how she works instead.
The site sets no cookies and loads nothing from third-party servers. So the first thing a fund partner sees is Sabine.
Two services, each with its own page.
Live since 23 September 2026.
We will ask Sabine in March 2027 whether the site brings in more mandates.
We’ll find out in our first call whether we’re a good fit.
If a single new client is worth more to you than the website, you’re in the right place. The cost depends on the scope. That’s why I only give you the fixed price after our call.